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chap2_mid2_healthy_solution. :
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Monday, January 31, 2011
Saturday, January 29, 2011
assingment 1 [capstone]:
chap1_cap_solution. :
Business Plan
Far East Trading Company
Far East Trading Company (FETC) imports exclusively handmade rugs by artisans from all over the Far East. The firm's main office location is 1879 Columbia Ave. Portland, Oregon, and has a customs house broker in Seattle, Washington.
FETC quality products are sole and exclusive, and its target consumers are women with upper-middle to upper-end incomes. FETC's competitive edge is that the products are 100% handmade, unlike competitor's products. By this fact, the firm hopes to attract people that value the artistry of producing silk rugs. Since FET products are mostly silk rugs, it considers itself to be in the home improvement retail market.
For the starting year 2008, the company plans to attract manufacturer reps and retailers to distribute the products by attending the Weaver’s trade show in Chicago, Illinois. This trade show is where suppliers of ilk rugs and other woven products and buyers meet and arrange deals to sell the product. FETC projected sales are approximately $1.1 million by the end of the first year of operation. Also during this year, FETC plans to open an exclusive home furnishing shop for our product in Seattle at the Fifth Street Public Market, leasing for five years.
For the following year, the company plans to expand to direct mail catalog sales by being in an established catalog, with a similar target market. FETC projects sales of $1.5 million in 2009. During the third year, FETC plans to do both selling through suppliers, catalogs, and the exclusive furniture store in Seattle, projecting sales to be nearly $2 million.
The FETC family will expand in 2008 by adding 10 different kinds of rugs. Maintaining an average gross margin of 25 percent very is realistic. The projected rate of annual growth in sales is 25 percent.
FETC's mission to become a recognized importer of artisan quality rugs in the United States. The company guarantees 100 percent customer satisfaction and values friendly service.
FETC's purpose is to increase customer appreciation of handmade rugs and to provide customers with beautiful unique artistic decorations.
Keys to success for Far East Trading Company are:
Product quality
2.0 Company Summary |
Far East Trading Company imports silk rugs from artisans in the Far East and distributes the products to customers in the United States. The customers are retail stores and wholesalers who want imported silk rugs, targeting women in middle-upper to upper-end income as the end user of the products.
Far East Trading Company is a privately held Portland corporation. Patricia Yang, FETC's founder, is the majority owner. Several members of the board of directors also hold minority stock positions.
Start-up costs are approximated at $250,000, which primarily consists of product costs and expenses associated with establishing a marketing program and opening up FETC's first distribution center.
FETC's headquarters are located in Columbia Ave. Portland at the founder's home, Portland, OR 97440. It will also have a 600-square foot retail store at the Seattle Fifth Street Public Market, which will serve as both an outlet and test market.
Customer service
Access to manufacturers and distribution channels
Controlling fixed and variable costs during first two years
FETC imports silk rugs. These rugs provide consumers with a wide variety of product styles and allows for individual customization of orders.
Far East Trading Company has a variety of silk rugs in various colors, sizes, and patterns.
Far East Trading Company products contain these features that distinguish them from those produced by competitors:
FETC products are 100 percent handmade by Far Eastern artisans and are then imported into the United States, which will be emphasized in all marketing efforts.
Currently, the market for hand woven rugs is rapidly expanding.
FETC focuses on providing high-quality products to consumers with outstanding service. Customization of orders and specialization of services will create a competitive advantage.
FETC is developing the organization by beginning with few employees to reduce costs. All current employees are very motivated, resulting in a positive and strong company culture. This culture will carry over to all new trainees, which is a prime objective for the expansion of FETC.
The first year of service will be the most important, as FETC plans to establish strong relations with both suppliers and buyers. These relationships will help FETC to grow and evolve in this industry.
Wednesday, January 26, 2011
assignment 1:
chap1_mid1_solution. :
Castle Home Building Supply
Where the Customer Comes First
Services Provided:
Fair and accurate estimates
Help with permits
Free delivery on all orders over $100
Design help
Professional Installation available
Custom work
Professional assistance
New building and renovations
Assistance with inspections
chap1_mid2_solution. :
Bayside Menu - Great Food & Prices!
APPETIZERS
NACHOS: tri-color tortilla chips, melted cheddar cheese topped with tomato, onion and jalapeno $ 9.00
CHICKEN WINGS: baked, served with celery sticks and blue cheese dip $ 9.00
MOZZARELLA STICKS: baked, then served with a hearty marinara sauce $ 9.00
CRAB & ARTICHOKE DIP: a creamy blend of artichoke hearts, lump meat crab meat and cheese, served with toasted bread $ 12.00
STEAMED SHRIMP: half-pound of extra large shrimp, served with cocktail sauce $14.00
SOUPS and SALADS
CHILE: beef and bean chili with tortilla chips on the side $ 7.00
HOUSE SALAD: mixed greens and garden vegetables $ 5.00
LUNCH or DINNER ANYTIME!
CRAB CAKE SANDWICH: jumbo crab meat on a toasted roll served with chips and dip $ 15.00
CLASSIC CLUB: turkey, ham, cheddar and provolone cheese, bacon, lettuce, tomato and mayo on toasted bread, served with chips and dip $ 10.00
DOUBLE BURGER: half-pound Black Angus beef burger, cooked the way you order it, topped with American cheese, bacon, onion, lettuce and tomato on a toasted roll with French fries $ 11.00
BBQ PULLED PORK SANDWICH: pulled pork with BBQ sauce served on a toasted roll with chips $ 10.00
SWISS CHICKEN: breast topped with Swiss cheese, bacon and tomato with ranch dressing, served on a toasted roll and French fries $ 10.00
TURKEY WRAP: sliced turkey breast, lettuce, tomato and mayo, rolled on a flour tortilla, served with chips and dip $ 10.00
RUEBEN: corned beef, sauerkraut, Swiss cheese and Russian dressing on toasted rye, served with French fries $ 10.00
CHICKEN TENDERS: breaded and baked just right, served with BBQ sauce, honey mustard and French Fries $ 10.00
ITALIAN PIZZA: mozzarella, pepperoni, and marinara $ 8.00
chap1_mid3_solution. :
Health First Insurance, Inc.
1717 N. Zapata Way
Laredo, TX 78043
Asia Thorpe
437 Bradshaw street
Cedar Hill, Texas, 75104
Dear Asia Thorpe:
We appreciate your confidence in our organization and look forward to serving your insurance needs.
Enclosed you will find a Certificate of Coverage detailing the benefits, limits, exclusions and provisions of the University Insurance, Inc. Medical Plan. Please review the Certificate of Coverage thoroughly and contact us if you have any questions regarding the terms and provisions.
In order for you and your dependents to receive adequate medical treatment and for your assistance, the University Insurance, Inc. Medical Plan requires any insured (or someone on their behalf) to Pre-notify University Insurance, Inc., for any hospital admission prior to admittance (or within 36 hours after an emergency admission). Additionally, the University Insurance, Inc. Medical Plan requires all insured to utilize the provider network.
Welcome to the University Insurance, Inc. We have received and accepted your application and premium for health insurance. Please detach and the ID cards attached to this letter and keep with you at all times for identification, reference and access to emergency phone assistance and Pre Notification numbers in the event of a claim.
Sincerely,
Maria Fernandez
Agent
Health First Insurance, Inc.
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